Our Approach
Fundamentals vs. Optics
We make a clear distinction between our efforts on fundamental ESG improvements and sharpening of the ‘optics’ and communications strategy. For ESG to be meaningful and impactful, there are no shortcuts and skipping the fundamental improvements is a fool's errand that will backfire. We insist that the optics and communications come as a result of the company’s genuine and tangible efforts.
After doing the right (fundamental) improvements, it is, however, important to update stakeholders of the achievements made and on-going progress. With our track record of handling investor relations, we understand how such efforts need to be packaged as well as communicated effectively and credibly.
Benefits by embracing the ESG agenda early
By being an ESG innovator, you will as an organisation lead by example amongst industry peers. You will furthermore have the time advantage to curate customised, well-thought-out initiatives rather than rushing a catch-up game which either emulates your competitors’ initiatives or pursues ‘plain vanilla’ concepts. Being an ESG innovator can be achieved by any organisation of any size and has the potential to strengthen your market positioning significantly if planned and executed well.
Even after embarking on your ESG efforts, there will emerge changing ESG-related concepts and opportunities which you as a company can leverage commercially if positioned accordingly. We can help steer your company to reach an attractive positioning in the unfolding ‘sustainable economy’.
We will be running blind without data
Throughout our work, we make it a priority to measure the progress made and its wider impact. One cannot measure what one cannot quantify or qualify, and so we ensure to empower our clients with effective tools to demonstrate the various improvements made along this journey.
Our strategic partnership with a leading technical partner, is a statement of our commitment to integrate the required expertise in our client solutions which allows our clients to provide accurate and credible stakeholder reporting(s).
Beyond checks and balances, we strengthen future earning foundations
A significant part of our work is to support our clients’ business units in securing greater relevance in an increasingly ‘sustainable market demand’ by updating and recrystallising their suite of products/service offerings to have greater sustainability benefits. The perspective herewith is not merely to reduce the emission profile but also impacting bottom-line growth and enhanced margins for the client.
Ultimately, our involvement and ESG influence must lead to a stronger business case, a better organisation for the client’s internal and external stakeholders, and a corporate profile that corresponds sharply with today’s growth drivers.